Flipkart’s refurbished electronics platform 2GUD to launch other categories

Flipkart-owned 2GUD, an e-commerce value platform for refurbished mobiles and electronics is now planning to launch new product categories by the end of this month that cater to affordable fashion, accessories and beauty. The other categories include toys, stationery and home and electronics such as audio and feature phones (all brand new) to serve customers looking for hyper value products.

The move comes at a time when the company is witnessing rapid demand for such products from tier-2 and tier-3 cities and towns across the country. 2GUD is focusing to provide products and services to bring the next 200 million Indians into e-commerce fold.

“This opportunity of unbranded online retail ranges anywhere between $60 billion to $100 billion. But this is a fragmented market and (we are) organising it,” said Chanakya Gupta, head of 2GUD.