Flipkart’s BBD plans: Big Billion branded aircraft and burgers
Wearing a T-shirt that read ‘BBD is better than amazing’ Kalyan Krishnamurthy took the stage on Thursday to address the biggest Townhall meeting organised till date by Flipkart.
The word ‘amazing’ on his T-shirt was in the same font as the brand name of its biggest competitor. The 1,400 odd ‘Flipsters’, or employees, attending the Townhall were amused to see that. Another few thousand employees joined the meeting through livestream at more than 26 locations, including offices and warehouses.
In the run up to the company’s biggest sale event of the year, Big Billion Days (BBD), Krishnamurthy laid out plans in front of his employees. Krishnamurthy and his team are planning a major advertisement and marketing blitzkrieg over the next two weeks — some of the props are aircraft wrapped in decals of