Flipkart Wholesale sees 70% e-commerce adoption by kiranas at festive sale

E-commerce firm Flipkart’s flagship sale event, The Big Billion Days, concluded on October 10. Flipkart Wholesale, the digital B2B marketplace of the e-commerce firm, witnessed 70 per cent e-commerce adoption by kiranas across the country compared to the same period last year. Over 500,000 kiranas across 10,000 pin codes in 24 states and union territories shopped on the platform and through the Flipkart Wholesale Best Price stores during the festive event.

Flipkart Wholesale said it continues its focus of digitising Kiranas and the retail ecosystem. It saw a 30 per cent increase in the number of kirana members on the platform this Big Billion Days. Coming from cities such as Bhopal, Kota, Lucknow, Zirakpur, kirana members clocked in 1.8x increase in sales.