Flipkart Wholesale, Rupifi partner to offer ‘Buy Now, Pay Later’

Fintech firm Rupifi and Flipkart Wholesale, the digital B2B marketplace of e-commerce firm Flipkart Group have announced their partnership for offering Embedded Buy Now, Pay Later (BNPL) offering to the MSMEs (micro, small and medium enterprises) shopping on Flipkart Wholesale. This partnership enables 1.5 Lakh Kiranas and MSMEs members on Flipkart Wholesale get instant and digital credit, with flexible repayment terms and transparent pricing.

Adarsh Menon, senior vice president and head of Flipkart Wholesale, said the firm is focused on ensuring that the benefits of digitisation trickle to the entire B2B retail ecosystem.