Flipkart Wholesale joins B2B battlefield

BENGALURU: Homegrown e-tailer Flipkart has launched its digital business-to business (B2B) marketplace as e-commerce firms boost such operations, digitising kiranas and leveraging online sales to take advantage of India’s large consumer base.

Flipkart Wholesale aims to connect local manufacturers with retailers and bring the wholesale marketplace at their fingertips using technology.

In July, Flipkart acquired the Indian operations of Walmart Inc. as its US parent consolidates its operations in this fast-growing retail market to compete with Reliance Industries Ltd and Amazon, among others. Taking over Walmart India Pvt. Ltd, which operates the Best Price cash-and-carry wholesale stores, digital marketplace Flipkart Wholesale will help the e-commerce firm grow its B2B vertical.