Flipkart, Vivo partner for ‘ZoomInOnIndia’ campaign highlighting smartphone photography

Flipkart, in collaboration with Vivo, unveils a campaign titled ‘ZoomInOnIndia’, in partnership with YouthBeat and SW Studios. The initiative, designed to spotlight the photographic capabilities of the Vivo X100 smartphone, aims to redefine perceptions of India by capturing its essence beyond conventional stereotypes.

At the heart of the campaign lies a concerted effort to showcase India’s diverse landscapes and bustling urban centers through the lens of the Vivo X100’s camera. Photography enthusiasts were invited to explore iconic Indian locales such as Banaras, Srinagar, Darjeeling, and Pondicherry during the golden hour, utilising the advanced features of the smartphone to encapsulate the nation’s vibrancy.