Flipkart to roll out free video service for all

Walmart Inc’s Indian unit Flipkart is set to roll out a free video service for all of its 160 million customers this month as the ecommerce company looks for new ways to increase its user base in smaller towns and cities, it said on Monday.

“Most consumers’ first touch point with the internet is through online video content and statistics suggest that video content and entertainment play a key role in bridging the gap for consumers to come online and experience ecommerce,” a company spokeswoman told Reuters by phone.