Flipkart to introduce ‘price lock’ feature for festive season. What is it?

Flipkart will introduce a ‘price lock’ feature for the upcoming festivals, allowing buyers to ‘lock’ the goods on the platform, a senior company executive announced on Friday.

“During festive seasons, we have received feedback that products are sold out or unavailable within minutes, and with the price lock feature, people will be able to lock the inventory they need,” Jeyandaran Venugopal, chief product and technology officer (CPTO), Flipkart, said, according to Moneycontrol.

He, however, did not give a time frame regarding the service’s launch.