Flipkart ties up with Lifestyle to tap $100-billion fashion market

Flipkart has formed a strategic partnership with retailer Lifestyle that would help the Walmart-owned e-commerce company in its battle with rival Amazon to tap the booming fashion retail business in the country. The partnership is also expected to provide support to both companies in their competition from the yet to be launched e-commerce business of Reliance Industries.

“Fashion is a $100 billion market in the country with only 6 per cent having been penetrated by the online retail players. There is a very large opportunity to enable more consumers to come online,” said Rishi Vasudev, senior vice president and group head, fashion at Flipkart, Myntra, Jabong. “Lifestyle’s wide range of brands across fashion categories which highly complement our platforms will enable growth for both players.