Flipkart steps up e-gaming play; acqui-hires startup Mech Mocha to boost user engagement

Walmart-owned Flipkart, which had invested in social gaming startup Mech Mocha in its early-stage round back in 2015, on Tuesday, announced the acquisition of its gaming team and intellectual property (IP). The startup, which operates real-time multiplayer gaming app Hello Play including ludo, carrom, cricket, and other games, would allow Flipkart to enhance its gaming strategy as it looks to develop new formats to boost user engagement on its gaming platform. Founded in 2014 by Arpita Kapoor and Mohit Rangaraju, Mech Mocha had raised $9.9 million so far, according to Crunchbase. Accel Partners, Blume Ventures, and Shunwei Capital were other investors in Mech Mocha.