Flipkart starts voice search in Hindi and English to tap next 200 mn users

E-commerce giant Flipkart has introduced ‘voice search’ on its platform to enable customers to search from a pool of over 150 million products across more than 80 categories through speech. Currently available in Hindi and English, Voice Search will enable faster onboarding of customers from smaller towns and simplify their e-commerce journey.

The gradual rollout of ‘voice search’ since January this year is witnessing impressive adoption across the country with initial trends showing over 5 million queries a day. The launch of ‘voice search’ comes after the introduction of ‘voice assistant’ for Flipkart’s grocery store last year. With the introduction of this capability, consumers can now discover and buy products using voice commands in multiple languages, starting with Hindi and English across the platform.

“Flipkart understands the heterogeneity of the Indian market and is committed to solving for the next 200 million users online while catering to the needs of all users to make e-commerce more inclusive,” said Jeyandran Venugopal, chief product and technology officer, Flipkart.