Flipkart starts displaying country of origin tag, but guidelines yet to be issued

Even as the government is yet to issue clear guidelines mandating private e-commerce companies to display a country of origin tag along with products listed on these platforms, Walmart-owned online marketplace Flipkart has started displaying information such as country of origin, details of manufacturer and importer for select products in the electronics and fashion retail segment on a trial basis. A senior official at the Department for Promotion of Industry and Internal Trade (DPIIT) said that the government was working on finalising the guidelines and will convey the same along with a stipulated deadline within the next fortnight.