Flipkart shuts Jabong; to bet on Myntra

E-commerce major Flipkart has formally shut its fashion portal Jabong.com, to focus on its lifestyle portal Myntra.

The Jabong portal, from Wednesday, is being redirected to Myntra.com. However, there has been no official announcement from Flipkart, Myntra or Jabong regarding the news.

Myntra, a Flipkart Group company, had acquired Jabong in July 2016 for $70 million in cash and Flipkart had bought Myntra in May 2014.

Following, the Walmart-Flipkart deal in 2018, sources had indicated that Walmart was mulling to kill the Jabong brand after completely merging it with Myntra. “Walmart will lay off up to 60 per cent of Jabong’s 400-odd full-time employees, while it remains to be seen what whether they will retain the 50 contractual employees.