Flipkart shuts down fashion portal Jabong, to focus fully on Myntra

New Delhi: E-commerce marketplace Flipkart is downing shutters on Jabong and the portal is now redirecting the users to the Myntra website.

Walmart-owned Flipkart had acquired Jabong for $70 million in 2016, but saw a close to 13 per cent drop in app downloads for the brand in December 2019, media reports said on Wednesday.

Earlier in July 2019, Flipkart had said that it had started to cut a significant chunk of its marketing expenditure in Jabong and redirecting its users towards Myntra by providing discounts.

As per the reports, the Myntra app saw a 41.18 per cent rise in downloads and 31.87 per cent rise in daily active users (DAUs).