Flipkart sellers plan to slash direct purchases

some prominent sellers on Flipkart like SuperComNet, OmniTech Retail and RetailNet plan to slash direct purchases from Flipkart wholesale to about 10% or even less in the coming months so that they would be ready for any potential changes in foreign investment (FDI) rules in the future, two people familiar with the development, said.
One of them said these sellers are currently doing a balancing act to comply with the December tweak to FDI rules by restricting purchases from Flipkart wholesale entity to about 25% and sourcing the bulk of the products directly from consumer goods companies and other distributors.
The December changes in the FDI rules for ecommerce marketplaces said a vendor shall be considered “controlled” by the marketplace operator if it sources more than 25% of its merchandize from any entity related to e-commerce platform. India only allows FDI-funded marketplaces to lend their platforms for other businesses and sellers and bars such marketplaces from holding any of their inventories.