Flipkart partners with Max Fashion to expand fashion category ahead of festive season

Walmart-owned Flipkart on Wednesday said it has partnered with Max Fashion, a move that will help the e-commerce major offer an expanded portfolio of apparel and accessories to customers ahead of the festive season.

Flipkart will offer more than 13,000 new styles from Max Fashion, a brand under the banner of Dubai-based Landmark Group, with majority of these products under Rs 1,000 price point, a statement said.

The partnership will also provide Max Fashion with wider market access as its products across categories, including apparel and accessories, footwear, will be available in newer geographies and pin codes, it added.

Max Fashion has about 340 stores across 130 cities in the country, and already sells more than 100 million garments through its omni-channel presence.