Flipkart partners with Gujarat govt to support local MSMEs, artisans under Samarth programme

E-commerce for artisans, weavers: E-commerce company Flipkart has partnered with the Government of Gujarat through a Memorandum of Understanding (MoU) with the Commissioner of Cottage & Rural Industries, Government of Gujarat, under its Flipkart Samarth program. The tie-up aims at digitizing local businesses that focuses on the development of the crafts in every district and to revive the languishing crafts in the state.

Flipkart said its Samarth programme will provide national market access to local businesses through its e-commerce marketplace. As a part of the MoU, Flipkart Samarth and the Cottage & Rural Industries department through its flagship program Hastkala Setu Yojana will support MSMEs, artisans, weavers and craftsmen in scaling their products and contributing to the livelihood generation of artisans and weavers from the state.