Flipkart nudges inactive sellers to relist, use its local hubs

BENGALURU: Walmart-owned ecommerce company Flipkart is trying to relist inactive sellers on its platform to increase selection and optimally use regional hubs to speed up delivery and trim supply chain costs, sources have told ET.
“If a customer from Mumbai orders a product on Flipkart, the company would want to deliver that order from their local warehouse or seller in Mumbai rather than shipping it from say, Delhi, which could lead to higher logistics and supply chain costs, and eventually higher price for the buyer,” said a person in the know of things.
“Shipping an item from the same region can significantly improve the bottom line for the marketplace,” he said, adding that regional utilization (RU) is the industry metric of efficiency for ecommerce entities such as Flipkart and Amazon.