Flipkart, Myntra partner with Canopy to advance sustainability efforts, conserve forests

NEW DELHI: E-commerce major Flipkart Group and fashion e-tailer Myntra on Thursday said they have partnered with not-for-profit environmental organisation Canopy to extend their sustainability commitment to move towards sustainable packaging and material sourcing.

As signatories of Canopy’s Pack4Good (packaging) and CanopyStyle (fashion) initiatives, the two Flipkart Group companies will shift towards sustainable sourcing of forest-derived products and pilot alternative next-generation solutions to transition away from forests for raw materials, a statement said.