Flipkart may pip Amazon with higher smartphones, apparel sale in online festive sale

BENGALURU: Smartphones and fashion are likely to account for 50 per cent of the festive season sales which kicked off today with Flipkart maintaining the lead over the rival Amazon, a report by research firm, Forrester indicated.

Flipkart’s six day long Big Billions Days sales kicked off Friday while Amazon also unveiled its month-long Great India Festive Season sales exclusively for Prime members.