Flipkart launches programme to find and build D2C brands

At a time when direct-to-consumer (D2C) brands are finding growing acceptance among consumers, Flipkart has launched a programme to spot and build such digital-first brands on its platform through a service fee model.

Under the programme called Flipkart Boost, the ecommerce major will offer its expertise to early-stage brands in the areas like planning, advertising, cataloguing, logistics, quality control and mentoring, and help them approach venture funds to raise capital.