Flipkart launches initiative to bring indigenous artisans products on its platform

Flipkart Samarth will support artisans, weavers, etc, by on-boarding them and helping them in the process of selling on the internet.

E-commerce company Flipkart on Wednesday launched ‘Samarth’, an initiative to bring weavers, artisans and makers of handicrafts to its platform.

Flipkart claimed that this initiative could give such communities access to its Indian customer base of over 150 million. Anurag Thakur, Minister of State, Finance and Corporate Affairs, launched this initiative along with Kalyan Krishnamurthy, CEO, Flipkart Group.

Flipkart Samarth will support such artisans, weavers, etc, by on-boarding them and helping them in the process of selling on the internet. This includes support for cataloguing, account management, seller support, and warehousing support.