Flipkart launches ‘Flipkart Boost’ for digital-first consumer brands

Walmart-owned Flipkart on Tuesday launched ‘Flipkart Boost’, a new programme aimed at helping digital-first consumer brands to grow their business.

Through a service fee model, Flipkart Boost will provide end-to-end support covering planning, advertising, cataloguing, logistics, quality control and mentoring to emerging ‘Made in India’ brands, a statement said.

The Flipkart Boost programme will shortlist brands based on a set of pre-decided objective criteria, which includes their growth potential, sustainable revenue run rate, focus on quality, commitment to building a long-lasting brand, strong product mix and customer orientation, it added.