Flipkart is shrinking these operations

NEW DELHI/KOLKATA: Flipkart has started curtailing or altogether stopped buying products directly from companies as a precursor to shrinking — if not winding up — its wholesale operations, which have become tougher after rules for ecommerce entities were tightened.
The Walmart-owned company is asking suppliers to route their products directly to the preferred sellers on its platform, codenamed Alpha sellers, and to wholesale ‘Beta’ sellers — a layer of intermediaries that Flipkart had created to comply with India’s revised foreign investment rules for online marketplaces.