Flipkart inks pact with Assam govt to promote handloom, handicraft sectors

E-commerce giant Flipkart has signed an agreement with the Assam government to promote the state’s local artefacts and handloom products on its digital marketplace, an official said.

The partnership between the Assam Industries and Commerce Department and the e-commerce firm will enable the state’s local artisans, weavers and craftsmen to showcase their hallmark products to millions of customers across the country.

“The Assam government and Flipkart both will focus on creating avenues to increase business and trade inclusion opportunities for these underserved segments of the society, thereby adding further thrust to the government’s initiative to build a self-reliant Bharat,” the company said in a statement.