Flipkart, IIM Sambalpur to partner to support small businesses and artisans

E-commerce giant Flipkart and Indian Institute of Management, Sambalpur, announced a partnership to support and promote small businesses, artisans and weavers by leveraging technology, e-commerce platform, and market insights. A memorandum of understanding (MoU) for this partnership will be signed in the next few weeks.

Through this partnership, announced on National Handloom Day, IIM Sambalpur and Flipkart will leverage their deep expertise and knowledge to create an operational framework. This would support under-served communities by helping them build capacity and enhance market reach.

Flipkart executives will actively participate in this program by sharing operational know-how, market, and consumer insights. The company will also explore opportunities to enable pan-India market access for products created by these entrepreneurs, MSMEs (micro, small and medium enterprises), and artisans through its marketplace.