Flipkart Group garners 68% of Rs 29,000 crore festive sales: Report

Riding on a shopping surge in smaller towns and cities, Flipkart Group emerged as overall leader during the week-long festive sales, accounting for 68 per cent of the total sales as the country saw a massive 55 per cent (year-on-year) growth with $4.1 billion (nearly Rs 29,000 crore) goods being sold across ecommerce platforms.

This figure was $2.7 billion for the seven-day festive sales period last year.

Flipkart Group and Amazon together accounted for over 90 per cent of the total online sales during the seven-day period, according to Bengaluru-based consulting firm RedSeer which has forecast that online platforms will clock $4 billion in sales for the respective festive period this year.