Flipkart Group acquires Scapic to enhance user experience

Walmart-owned Flipkart on Tuesday said it has acquired Bengaluru-based augmented reality company, Scapic, a move that will help the e-commerce major enhance its immersive shopping experience capabilities.

“Through the acquisition of Scapic, the Flipkart Group will acquire a 100 per cent stake in the company and welcomes onboard a talented team of experienced developers and designers,” a statement said.

This team will work towards accelerating the company’s efforts to provide deeper camera experiences, virtual storefronts and new opportunities for brand advertising on its platform, it added.

However, the company did not disclose the financial details of the transaction.