Flipkart forays into social commerce

Flipkart, India’s homegrown e-commerce marketplace, on Wednesday announced the launch of social commerce on its independent value platform – 2GUD. With the aim to widen customer proposition, the social commerce feature will be available to all app users.

2GUD’s social commerce platform will allow users to have an uninterrupted video shopping experience with their favourite influencers showcasing the latest fashion trends, reviewing gadgets, sharing beauty tips and so much more.

“We want the next 200 million customers to be able to experience social commerce comfortably and build their trust on 2GUD as they come on to the platform for an engaging shopping experience. These consumers quite often face trust and style deficits.