Flipkart forays into offline space with furniture store

NEW DELHI: Flipkart has launched its first furniture experience centre in Bengaluru, marking the Walmart-backed e-tailer’s foray into the brick-and-mortar space. The company will launch two more outlets in the same city and will subsequently expand into others.
Through its offline furniture store, measuring around 1,800sqft, Flipkart is showcasing furniture from about nine brands. Apart from this, the Bengaluru-headquartered company will also open offline grocery stores to sell food items, as reported by TOI earlier.
“The furniture category has traditionally had a strong presence offline, because customers like to see and touch the products they are buying. We understand the requirements of customers and hence ‘FurniSure’,” said Flipkart VP (furniture, electronics & private label) Adarsh Menon.