Flipkart eyes 2X growth in ‘Pay Later’ offering, aims to cross 100 mn

Walmart-owned Flipkart is working on expanding its ‘Pay Later’ credit offering and aims to clock 2X growth over the next six months.

Currently, there are over 2.8 million customers who have adopted Flipkart Pay Later and have made more than 42 million transactions on the platform to date.

“Owing to the growing reliance on digital payments, Flipkart Pay Later has seen a 70 per cent adoption rate among customers at the time of check-out, and (it) plans to cross the 100 million transaction benchmark by the end of the year,” Flipkart said in a statement.

The online platform said its Pay Later offering has seen an increase of over 50 per cent in the number of registered users as of July 2021 in comparison to the previous year.