Flipkart expands furniture portfolio targeting metro and young buyers

Bengaluru: Flipkart, India’s homegrown e-commerce marketplace, on Wednesday announced ramping up its private brand furniture selection for the young urban population in metros and tier-one cities in the age group of 25 to 45 years.

The collection brings a range of multi-utility designs in wardrobes, tables, cabinets, drawers, shelves, shoe racks, stools and other small furniture, keeping in mind the space limitations most urban households face.

“Customer centricity is the ethos on which our private brands’ portfolio is built,” said Adarsh Menon, Senior Vice President, Private Brands, Electronics and Furniture at Flipkart.