Flipkart announces virtual shopping experience to explore, purchase laptops

Flipkart has announced an immersive shopping experience domain with Virtual Worlds to help customers make more informed purchasing experiences. Flipkart aims to increase customer engagement through this experience.

Flipkart is offering two shopping experience formats. The first format consists of customised immersive 3D-rendered spaces or Virtual Worlds created by brands like Coca-Cola, Mondelez etc. on the Flipkart app.

The second format includes co-tenancy of brands within Flipkart’s own Virtual World, known as Flipverse.