Flipkart, Amazon to kick off festive season sales on October 8

Ecommerce rivals Flipkart and Amazon will kick off their annual flagship sales on October 8. Amazon had initially announced October 10 as the starting date for its Great Indian Festival, but has now changed it to align with Flipkart’s Big Billion Days. Amazon Prime customers will get early access to the sale, as in the past.

For Walmart-backed Flipkart, Big Billion Days is an important event, as it accounts for a significant chunk of the company’s annual sales, just as it does for its competitors and other companies in general. Flipkart Plus customers will get early access to the sale.