Flipkart acquires Augmented Reality firm Scapic to boost user experience

In a bid to offer more immersive experiences to its consumers, Flipkart Group on Tuesday announced the acquisition of Bengaluru-based Augmented Reality (AR) company Scapic for an undisclosed sum.

Scapic is a Cloud-based platform which enables creation and publishing of AR and 3D content, currently serving clients across e-commerce and marketing.

“As we make investments that focus on developing and nurturing the retail ecosystem, we are also committed to making our platform easier to navigate and richer for consumers in terms of content and experience,” said Kalyan Krishnamurthy, CEO, Flipkart Group.