Flipkart acquires augmented reality company Scapic for undisclosed sum

Flipkart Group has acquired Scapic, an Augmented Reality company (AR), to enhance its e-commerce shopping experience capabilities. Scapic is a cloud-based platform which enables creation and publishing of Augmented Reality (AR) and 3D content, currently serving clients across e-commerce and marketing. Walmart-owned Flipkart which competes with Amazon and Reliance’s JioMart did not reveal financial details of the transaction.

With coronavirus pandemic bringing about a change in consumer behaviour and an increase in online adoption, Flipkart has been focusing on enhancing consumer experiences through several investments. This includes strengthening technology capabilities. It is providing local language interfaces on its platform for consumers across the country. The company has also recognised the Indian consumers’ preference for experiences that replicate the tangible shopping process.