Flipkart 2GUD Local initiative aims to open online access to local stores

BENGALURU: E-commerce firm Flipkart on Friday announced a new 2GUD Local initiative focused on roping in popular offline retail brands and shopping malls by connecting them with consumers through long-format videos and engaging narratives.

The e-tailer said that through long-format videos shot within store premises by influencers, coupled with engaging narratives and conversations, 2GUD Local partner stores will be able to showcase their latest products and collections and offer them to online users. 2GUD Local will assist stores in areas including cataloging, consumer fulfillment, advertising, and marketing.