Fitbit’s share in global wearable device market drops to 3% in Q1

San Francisco: Among the top five wearables device makers, only Fitbit’s shipments declined in the first quarter of 2020, leading to a smaller market share from 5.2 per cent in the first quarter of 2019 to 3 per cent in Q1 2020, according to a report from International Data Corporation (IDC).

Fitbit’s shipments declined 26.1 per cent during the quarter as much of the company’s production was based in China, which faced supply issues for multiple weeks during the quarter, IDC said in its Worldwide Quarterly Wearable Device Tracker report.

While the company remains as one of the leading brands in the wearables space and still has a large user base along with promising tech, the lack of a hearable and strong competition from the likes of Apple and Samsung in key markets has suppressed the company’s ability to grow, IDC said.