Fishing in pandemic waters, Bengaluru startup realises potential of delivering fresh to Indian homes

Not everyone has had a bad run because of the coronavirus-induced lockdown. In fact, FreshToHome, a Bengaluru-based e-commerce brand focused on fresh fish and meat — netted a growth of 2.5 times since March thanks to the sea change in consumer behaviour amidst the pandemic. Buoyed by this surge, FreshToHome has raised $121 million (about Rs 890.8 crore) in a funding round led by the Investment Corporation of Dubai, Investcorp, Ascent Capital, DFC, Allana Group and others.

“Consumers in India who mostly go to the local wet market, which is considerably unhygienic, believe what is cut in front of them (meat, fish) is fresher. Little do they realise that it might have taken some days for the fish to reach there,” Shan Kadavil, Co-Founder and CEO of FreshToHome, explains to indianexpress.com.