Firms say instead of blanket ban, axe deepfakes with ‘ill intent’

Instead of imposing a blanket ban on “deepfakes” across the internet, social media companies have proposed that the government introduce proposals only to ban or take down content which was released with “criminal or ill intent”, sources in the know of the development told ET.

The government is in the process of coming up with new regulations on deepfakes in the next few weeks.

In their meetings with senior officials from the ministry of electronics and information technology, these intermediaries have said that if all deepfake content is barred on their platforms, it could likely mean the end of life for innovation or new kinds of content using deepfakes, especially in advertising and marketing, a source said.