Firework ropes in Aditya Birla Group’s Applause Entertainment to create original content for Indian viewers

Silicon-valley based short video app network Firework today announced its partnership with Applause Entertainment, the content studio from Aditya Birla Group.

The partneship is in light of Firework’s strategy to develop high-quality short-form original content for Indian viewers.

Applause Entertainment will help Firework develop content around existing shows and IPs as well as original content in short format.

Vincent Yang, co-founder and CEO of Firework said: “Applause Entertainment is a pioneer in India in curating original content and with this partnership will again pioneer in the content creation for short format video category with Firework. It is deeply comforting to know that Sameer Nair and the highly talented team of Applause will now disrupt the short format entertainment space with Firework.”