Firework launches shoppable videos and live streams for brands

Bengaluru: Firework, a business-to-business (B2B) short-video platform based in the US, has launched a live stream e-commerce solution that allows businesses and brands to sell products through live shoppable videos and live streams on their own websites.

This comes amid growing consumption of live and short-form video content in India and retailers increasingly setting up their own digital storefronts to reach their customers directly amid the pandemic.