Finance to glue together Mahindra customers’ digital journey, says CTO Mohit Kapoor

Mahindra Group is not planning a super app to digitise customer experience; instead, it plans to synergise the holistic backend view of customers’ profiles across its businesses, using financial services as the connecting solution, a senior company executive said.

“We see our approach to be customer-centric. The simplest is to plonk all business offerings into one app and say you must need it. We do not see it that way,” Mahindra Group CTO Mohit Kapoor told ET.