Film studios uploading older titles on YouTube to maximise reach, revenue

Film studios are releasing their older titles on YouTube to maximise their reach and earnings, Mint has reported. While studios are also releasing their movies on subscription-driven on-demand platforms, some studios are capitalising on their large repositories of movies by providing older titles for free on YouTube that do not find any buyers.

For example, T-Series, Reliance Entertainment, and Shemaroo Entertainment are uploading their older movies on YouTube despite the platform yielding 30 per cent lower revenues compared to subscription-based platforms, the report said.