Film enthusiasts may need to wait longer as OTT services skip movie deals

Streaming services have become circumspect in acquiring movies after works either failed to get viewership or bombed at the box office, according to a report by Mint.

This has resulted in an increasing number of films are now being screened in cinemas without OTT (over the top) deals. In recent months, several Hindi language films, including ‘Aankh Micholi’, ‘Zwigato’, and ‘Jogira Sara Ra Ra’, have been released in cinemas without OTT partners.

Certain high-profile films that had underwhelming box office performances are yet to appear on OTT platforms despite deals. For instance, Tiger Shroff’s ‘Ganapath’ and the thriller ‘The Lady Killer’ were slated to premiere on Netflix but have not done so.

Read more

You may also like

More in Broadcasting

Comments are closed.