Fifa World Cup: Fans fume at Jio Cinema app, advertisers optimistic

Viacom18, the official broadcaster of the Fifa World Cup, appears to have sorted out the technical issues that plagued the JioCinema app on Sunday. The quadrennial tournament, underway in Qatar, is being live-streamed by Viacom18 on the app, a first for a broadcaster in India.

Monday’s matches including between En­g­land and Iran and Senegal and Netherlands streamed without a hitch, ensuring a smooth viewing experience, when Business Standard downloaded the app. For Viacom18, the development comes as a relief, at a time its digital initiative was threatening to go off course.

On Sunday, football fans were left fuming as the Fifa World Cup kicked off, with repeated snags and buffering issues frustrating viewers, who vented their frustration on Twitter.