FIFA World Cup: 48 matches attain cumulative reach of 42.2 million viewers

The cumulative reach for the first 48 matches of the FIFA World Cup has touched 42.2 million, as per BARC data for Cable & Satellite (CS) 2+ audience. Further, the average match reach is 5.9 million.

The average TVR for the tournament stands at 0.33 (Male 15+ ABC). TVR refers to the percentage of a target audience in a particular market who have viewed a particular content for at least one minute. Simply put, TVR is the total audience reached multiplied by the time spent.