Fever FM launches FAB Play music player with customisable audio options

Fever FM, the radio and entertainment arm of HT Media Limited, today launched FAB Play, a customizable, digital audio player for businesses such as retail outlets, malls, hotels and workplaces to make background music and audio management simple and seamless.

FAB Play allows businesses to do customized in-store advertising, brand promotions and events by creating an in-house radio station.

Announcing the launch of FAB Play, Ramesh Menon, Chief Business Officer, New Business and Innovation, HT Media said, “Extensive studies have established that music plays an important role in creating a positive effect on the consumers. We have developed an innovative music application for businesses that combines a vast repertoire of music with cutting-edge technology to deliver customized and targeted brand messages for consumers at their establishments.”