Festive season sale volumes more than double from last year: Snapdeal

E-commerce platform Snapdeal on Monday said its daily order volumes on sales days were more than double of last year, with growth being led by strong performance across multiple categories.

Snapdeal’s ‘Toofani Sale’ started at the beginning of October and concluded on October 31 with a final weekend sale.

“Snapdeal’s daily order volumes on sales days were more than double of last year. The growth was led by strong performance across multiple categories. The fashion category witnessed 254 per cent growth in volumes while home and kitchen grew 101 per cent over last year,” according to a statement.

Other gainers this year included beauty, and sports and fitness that saw 93 per cent and 53 per cent volume growth, respectively.

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