Festive season: Amazon, Flipkart roll out another sale; focus on smartphones, electronics, appliances

E-commerce companies Amazon and Walmart-owned Flipkart are back with another round of festive sales. While Amazon announced Happiness Upgrade Days, which started October 24 and would last till October 28, Flipkart’s Big Diwali Sale will take place from October 29 to November 4. Its Dussehra Sale is already underway from October 22 to October 28. However, Amazon’s latest sale is part of its month-long festivity that began October 17. India’s e-commerce sector had generated $3.1 billion in sales during the first 4.5 days (October 15-19) of the first leg of festive sales out of the forecasted $4 billion, according to consulting firm RedSeer.